As organisations struggle to apply data and AI solutions to complex operations, the new laboratories will look to help solve client problems such and enable Publicis Sapient to remain one of the fastest growing digital business transformation service providers in the world.ĪI and data science experts at PS AI Labs will design, build and implement predictive analytics solutions, while leveraging innovative new Publicis solutions such as the Applied Innovation Platform. The collaboration will draw on Elder Research’s 25 years of experience as a data science consultancy, and Tquila’s record of hiring and rapidly scaling new technology services practices worldwide. The newly formed consulting company will offer an extensive set of data science services to enable digital transformation for large enterprises in North America and Europe.Ĭommenting on the collaboration, Thomas Kracz, CEO of PS AI Labs, Americas said, “The joint venture with Elder and Tquila enables us to make AI mainstream for our clients and extends our rapidly growing AI and Data capabilities globally.”
The firm boasts a network of 20,000 people and 53 offices around the globe, and amid the rush among clients to adopt an array of new digital technologies, Publicis Sapient has seen keen demand for its services in recent times.Īs companies across the business spectrum look to harness the potential of artificial intelligence in their daily operations, Publicis Sapient has announced a new collaboration with Elder Research and Tquila to launch Publicis Sapient AI Labs (PS AI Labs). PS AI Labs aims to leverage the expertise of the three organisations to build unique enterprise efficiency and cost optimisation models.ĭigital transformation group Publicis Sapient helps established organisations get digitally enabled, both in the way they work and the way they serve their customers. A collaboration between Publicis Sapient, Elder Research and Tquila is behind the launch of a new lab, aimed at helping clients scale their artificial intelligence programmes.
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